What is a BMW Genius?

What is a BMW Genius?

Whether you own a BMW or you are thinking of purchasing one, our BMW Genius is here to help.

As our dedicated BMW Genius, they can advise you on every aspect of vehicle ownership, from choosing the right model for your lifestyle to explaining the digital services on BMW ConnectedDrive.

They know every piston, stitch and sensor on every BMW, and can answer all your questions, before or after your purchase. They aren't a sales person, so there’s no hard sell; just expert advice, whenever you need it.